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How Can Such a Simple Thing be so Difficult?

Feasting and drinking


An appropriate energy intake is the cornerstone of a healthy and sustainable diet. The calories you consume support optimal body function and determine your capacity to consume macro and micronutrients. It’s all connected – manipulating any component of macro or micronutrients inherently influences the others. While nutrient intake is important to support optimal health and performance, the calories you burn and consume will ultimately determine your ability to transform your body.

Excess weight has been traditionally viewed as a mismatch in the calories in/calories out equation. While this may be true, it is important to note that body-weight regulation is dynamically impacted by variables such as genes, the environment and social and cultural factors. Each person has unique energy requirements, arising from the contribution of basal metabolic rate, the thermic effect of food, and physical movement. Needless to say, there is no one size fits all in the dynamic energy-balance model. This means we must move beyond a static way of thinking about body-weight regulation to help clients gain, lose or maintain weight through appropriate adjustments in energy balance.139956100

Current exercise and nutrition practices are important determinants of a person’s calorie needs for weight maintenance. To make progress, nutrition plans need to be personalized to each individual. This ensures that plans take into account unique goals, practical challenges, food preferences, and responses to various strategies. It turns out the calories in/calories out equation is not so simple after all.103247237

As nutrition goals and requirements are not static (or easy to navigate alone), it is helpful to have a coach in your corner. At MacroNutrition we help clients reach their goals by considering (and constantly re-evaluating) each of the factors that impact their needs. This unique approach allows us to create personalized macro plans, and make adjustments as needed, as clients progress towards their goal.